SAN DIEGO NEWS NETWORK
San Diego News Network will be the number one source for all the news, events, and entertainment in San Diego, from your neighborhood to the county and beyond! SDNN will be the place where you can be informed and share your thoughts about restaurants, movies, the Padres, and anything else that's on your mind from the silly to the serious.
The media and technology company is indicative of how local news will be covered. See some of the buzz we've secured for this organization as a result:
BtoB Media Business Magazine
Local media outlets need to change how and when they deliver content … or else
By Barbara Bry
Folio Magazine
City & Regionals Look For New Life in 2010
By May 2009, seven major newspaper companies were in bankruptcy or had papers that closed. But San Diego News Network, which launched in March to compete with the San Diego Union-Tribune, has an online model that may have figured out the economics of local news, according to founder Neil Senturia.
Forbes
Tech entrepreneur Neil Senturia is aiming to turn his hyperlocal San Diego News Network into a
hypernational news outfit. Senturia says he plans to raise $40 million over the next two years to bring his
brand of local news to 40 U.S. and Canadian cities.
Forbes
By Dirk Smillie
If you want a glimpse of what local news may soon look like in big cities with shrinking newspapers, head to San Diego.
Neil “Baby" Senturia launched the San Diego News Network (SDNN) in March using a "regional aggregation strategy"--akin to a blogging model for news. "Let the AP cover Obama and the Middle East. We'll deliver news generated by everyone from community weeklies to local TV stations. Everybody gets to play in our sandbox," Senturia says.
PRSA Tactics
Why local news is no longer proprietary — and how this changes the role of the PR professional
By Barbara Bry
It’s a fact that many consumers now rely more on the Internet for news and information than traditional media — often times at the demise of local newspapers and television stations. The renowned Pew Research Center made that official with its March 16 release of the State of the News Media 2009, an annual report on American journalism. The report identified the audience shift to Web-based media and the economic downturn as the main factors intensifying the race for journalists to transition onto viable online platforms with limited resources.
Editor & Publisher
"Banding Together" to Promote "Resurgence" of Local News
By Barbara Bry
Major outlets like The New York Times and Wall Street Journal possess the resources to make this transition possible. However, many regional and community media companies are struggling in their attempts to do this on their own.
Chief Marketer
Senturia Hopes SDNN Will Keep San Diego Classy
The impact on newspapers in the media mix is diminishing, and the proof id here: A growing number of publishing companies have filed
for Chapter 11, Denver-based Rocky Mountain News stopped publishing last month, and today marks a new online-only era for what
was once the Seattle Post-Intelligencer.
AdAge
Journalism Goes Local With Wave of Start-ups
One start-up thinking bigger is San Diego News Network, populated with former Union-Tribune journalists and backed by entrepreneurs
Neil Senturia and Barbara Bly, who expect nothing less than to take on the local daily when their news site launches March 18. They
raised "more than a million" for the news site, which will have a much smaller cost structure than the Union-Tribune thanks to wire news
services such as the AP and only 10 employed professional journalists. It will also link to bloggers and hire some freelance contributors.
