CERTONA
San Diego-based Certona is the creator of Resonance®, a proprietary Web-based solution that automates a company’s ability to provide relevant, material content that calls visitors to an e-commerce or other marketing-related action.
The “self-optimizing” solution eliminates the tedious, labor-intensive task of manually generating numerous relevant product
recommendations and personalized promotions to online visitors, empowering an organization to:
- Increase their ability to perform cross-sell/up-sell recommendations
- Enhance their keyword search capabilities so visitors can quickly find information they seek.
- Automatically personalize Web content
- Better pinpoint online ads to reach the right type of visitor each time.
The benefits in doing so include increased conversions, average order value and online revenues.
Visit them at www.certona.com. See some of the positive media coverage Stalwart Communications has garnered for this company!
InternetRetailer.com
But after SLI went to work with Certona Corp., the personalization vendor, BikeSomeWhere was able to further
prioritize among those 400 biking gloves.
WebProNews
What Retailers Can Do To Prepare for 2010
Video interview featuring CEO Meyar Sheik at Shop.org's Annual Summit.
Multi-Channel Merchant
Assessing the Value of Product Recommendations
By Tim Parry
Meyar Sheik, CEO of personalized product recommendation service provider Certona, described it very much like search engine optimization. You tag your online catalog based on the categories you would like to have show up among the recommended products (in Puma's case, it uses related products, recently viewed, and matching product line).
Website Magazine
Personalization or Privacy? Giving Customers What They Want With the Privacy They Deserve
By Meyar Sheik
E-commerce and Internet marketing professionals have always grappled with personalizing online content for each visitor while preserving privacy. Many have given up, relying instead on opt-in initiatives such as newsletters, RSS alerts and social networking tools. Others spend enormous amounts of time and money monitoring and manually updating their sites at great expenses while lowering profit margins. Neither of those options deliver sustainable results.
Internet Retailer
Even in a recession, pet owners can be inspired to buy more, Petco learns
John Lazarchic used to think customers came to Petco.com planning to spend a certain amount, and that they would be reluctant to spend
much more. He’s rethinking that assumption after seeing average order value go up more than 26% when customers include items
recommended by the Renaissance recommendation system from Certona that Petco deployed in September.
Multi-Channel Merchant
Three Steps to Increase Online Holiday Sales
By Meyar Sheik
For those companies looking to stack more of the deck in their favor over the next month or so, here are three things you can still do right now to increase online holiday sales.
iMediaConnection
Look beyond basic analytics
By Meyar Sheik
Don't rely on analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning system that delivers relevant content to customers in real time.
Everyone in the ecommerce industry lives and dies by their analytics, and rightfully so. The information is extremely valuable when creating marketing strategies and making critical business decisions. And while such tools can tell you the amount of traffic and conversions realized for a certain period, often that information is provided too late for companies to reach out to individuals during their actual visit.
MediaPost
The Room They’re In Now
By Phil Leggiere
For no matter how extensive and deep their transactional and behavioral profiles, a consumer's intent is only truly revealed by what they're doing in real-time on a site, in the "room" they're in now, Meyar Sheik, CEO and co-founder of Certona, explains.
Electronic Retailing Magazine
Right on Target
What can you expect in terms of results? "We typically see up to 15 percent in revenue lift, depending on how well-merchandized the site was
to begin with and how the targeted content is integrated into the site design," says Certona's Sheik.
Personal Creations, a leading provider of personalized gifts, uses Certona's Resonance and attributes 20 percent of its online revenue to the solution. "The average order value from those who rely on the automated recommendations is more than 60 percent greater than those who don't," says Nancy White, Personal Creations' director of e-commerce.
Response Magazine
Net Gains: Real Time Is Really Essential
Why marketers should use real-time, self-optimizing systems.
By Meyar Sheik
Personalization and behavioral targeting solutions are not new — they've been lauded by marketers for their ability to provide relevant online content to consumers for some time now. Yet, most rely on generic demographic or classification information — not on the actual habits of the user. The conclusions derived from such tactics could be incorrect or, at best case, not accurate.
MarketingProfs.com
How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization
The Resonance solution significantly outperformed Personal Creations' manual process—boosting online sales conversions 25%, generating
a 60% larger sales order value on average, and increasing items per order by about 150%. As a result, the retailer transitioned all of its
traffic to the service by August 2007.
