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| Pay-on-Performance Marketing and PR services |
| PAY-ON-PERFORMANCE: More than Media Relations |
Crisis Communications
Typical goals for crisis response plans include:
- Reducing the amount of internal resources used to respond to queries
- Effectively getting the corporate message out in a timely manner
Agencies can tie their fee structure to their effectiveness in meeting those goals, such as where and when those key messages were
portrayed in a broadcast or print story and how many resonated with key stakeholders. PR firms could also measure their effectiveness by
how long the crisis lasted when compared to other similar events.
Internal Communications
An organization can most certainly look at internal communications as a value ad for improving employee retention and recruitment rates.
The reduction in employee churn and increase in productivity are indeed quantifiable and mission-critical elements in any organization. PR
agencies need to recognize this and be paid for it.
Counsel to Execs
Often times, such counsel is provided to ensure executives can either solidify key messages and/or effectively convey them to their
stakeholders and media. PR agencies should create benchmarks as to the capabilities of an organization before and after such counsel and
measure the improvements over a period of time. Firms may also find that this program's benefits extend beyond corporate communications
to the marketing, product management, sales/customer service and investor relations departments.
The Bottom Line
The underlying question to all of this is whether one believes PR efforts can be measured and benchmarks can be set. To that, Stalwart
Communications answers with an overwhelming yes.
Read The Stalwart Communications Blog and our case studies!
Pay-on-Performance applies to all aspects of public relations and
marketing - and not just media relations as some would have you
believe. It's all about setting measurable goals and aligning fees
accordingly. Here are just some examples:
marketing - and not just media relations as some would have you
believe. It's all about setting measurable goals and aligning fees
accordingly. Here are just some examples:
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