Juice Media is the producer of JuiceMetrIQs™, a user-friendly, Web-based solution that empowers marketers to aggregate data on
customer experiences and communication preferences. This empowers companies to create specific offline, online and cross-promotion
campaigns that target audiences with pinpoint accuracy. In return, marketers can realize higher conversion rates as well as increased
customer satisfaction and client retention.
Before JuiceMetrIQs, marketing channels and their associated promotion campaigns were conducted in virtual silos, often times creating
redundant – or worse – conflicting messages to the same audience. Even when behavioral targeting and personalization tactics were
implemented, the lack of channel integration left companies susceptible to “blind spots,” where promotion programs still failed to
adequately target a certain segment of its market base, assuming another campaign would be responsible for that outreach.
JuiceMetriIQs empowers marketers to plan and execute stand-alone or comprehensive cross channel marketing programs that can
include email, direct mail, online video, voicemail, surveys, live chat, and lead management. Web analytics, Point Of Sale, CRM, SQL,
Excel/CSV and other sources are combined into one central dashboard. JuiceMetrIQs enables companies to search disassociated
customer databases to build customer profiles and update segments in real-time while also developing effective campaigns that
leverage the most effective marketing channels to achieve desired response rates. The system also allows marketers to set up
automation and measure its success.
Check out some recent positive stories about this company, courtesy of Stalwart Communications!
iMedia Connection
A key to marketer empowerment
Marketers who look for ways to work better with their IT counterparts will find ample references and suggestions from any search engine;
the cyber world is littered with "how-to" papers and thought pieces. With all this information readily available, one would think the
business units could easily find common ground.
Think again.
Internet Retailer
Do You Know Me?
2nd Wind Exercise Equipment Inc., whose 104 stores in the upper Midwest account for most of its sales of treadmills and other exercise
equipment, has begun feeding customer data collected in stores into a data warehouse maintained by Juice Media Worldwide’s
JuiceMetrIQs product, which then uses e-mail marketing to drive additional sales, including online. He says the personalized e-mail
program begun early this year has lifted open rates by 150%.
MediaPost
Juice Media Partners With Citrus
San Diego-based Juice Media Worldwide has entered into a strategic partnership with Australian digital agency Citrus to be able to offer
Juice's Web-based optimization and measurement platform to Asia Pacific-based corporations.
The JuiceMetrIQs software combines customer marketing and sales data within a single application to help deliver highly personalized
marketing campaigns. Citrus works with some of Australia's top brands including Sussan, STA Travel and Victoria Racing Club.
Chief Marketer
Demystifying Web 2.0
Marketing 2.0 defines the aggregation, analytics and automation of customer interaction data to drive campaign optimization.
The large majority of marketers have not yet realized the power of integration to achieve a superior return on investment and an up-lift
in conversion rates. Most still manage their campaigns and customers in a Marketing 1.0 manner, where customer data is distributed
across multiple channels with the inability to effectively measure definitive customer lifetime value.
Practical E-Commerce
Booklist: Juice Media CEO Rick Enrico
In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and
CEO of Juice Media Worldwide, a media and marketing technology company.
customer experiences and communication preferences. This empowers companies to create specific offline, online and cross-promotion
campaigns that target audiences with pinpoint accuracy. In return, marketers can realize higher conversion rates as well as increased
customer satisfaction and client retention.
Before JuiceMetrIQs, marketing channels and their associated promotion campaigns were conducted in virtual silos, often times creating
redundant – or worse – conflicting messages to the same audience. Even when behavioral targeting and personalization tactics were
implemented, the lack of channel integration left companies susceptible to “blind spots,” where promotion programs still failed to
adequately target a certain segment of its market base, assuming another campaign would be responsible for that outreach.
JuiceMetriIQs empowers marketers to plan and execute stand-alone or comprehensive cross channel marketing programs that can
include email, direct mail, online video, voicemail, surveys, live chat, and lead management. Web analytics, Point Of Sale, CRM, SQL,
Excel/CSV and other sources are combined into one central dashboard. JuiceMetrIQs enables companies to search disassociated
customer databases to build customer profiles and update segments in real-time while also developing effective campaigns that
leverage the most effective marketing channels to achieve desired response rates. The system also allows marketers to set up
automation and measure its success.
Check out some recent positive stories about this company, courtesy of Stalwart Communications!
iMedia Connection
A key to marketer empowerment
Marketers who look for ways to work better with their IT counterparts will find ample references and suggestions from any search engine;
the cyber world is littered with "how-to" papers and thought pieces. With all this information readily available, one would think the
business units could easily find common ground.
Think again.
Internet Retailer
Do You Know Me?
2nd Wind Exercise Equipment Inc., whose 104 stores in the upper Midwest account for most of its sales of treadmills and other exercise
equipment, has begun feeding customer data collected in stores into a data warehouse maintained by Juice Media Worldwide’s
JuiceMetrIQs product, which then uses e-mail marketing to drive additional sales, including online. He says the personalized e-mail
program begun early this year has lifted open rates by 150%.
MediaPost
Juice Media Partners With Citrus
San Diego-based Juice Media Worldwide has entered into a strategic partnership with Australian digital agency Citrus to be able to offer
Juice's Web-based optimization and measurement platform to Asia Pacific-based corporations.
The JuiceMetrIQs software combines customer marketing and sales data within a single application to help deliver highly personalized
marketing campaigns. Citrus works with some of Australia's top brands including Sussan, STA Travel and Victoria Racing Club.
Chief Marketer
Demystifying Web 2.0
Marketing 2.0 defines the aggregation, analytics and automation of customer interaction data to drive campaign optimization.
The large majority of marketers have not yet realized the power of integration to achieve a superior return on investment and an up-lift
in conversion rates. Most still manage their campaigns and customers in a Marketing 1.0 manner, where customer data is distributed
across multiple channels with the inability to effectively measure definitive customer lifetime value.
Practical E-Commerce
Booklist: Juice Media CEO Rick Enrico
In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and
CEO of Juice Media Worldwide, a media and marketing technology company.
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