Gap Intelligence
Gap Intelligence is an eight-plus year market research firm that touts its ability to dive into the details in far greater and more accurate ways than other firms such as Gartner and Forrester. The company prides itself in providing actionable data for its subscriber customers in areas such as current retail promotions, pricing models, e-commerce initiatives and product positioning. As a result, most of its research tends to look 60 to 90 days out and assists its patrons in sound decision-making and setting up effective revenue-generating strategies within the next quarter.
The benefits are significant and extend to both sides of the sales and marketing team.
- Marketing – Developing specific campaigns and promotion initiatives based on current customer trends and what competitors and their sales channel partners are doing.
- Sales – Leveraging the empirical data from the reports to provide objective, third-party validation that will help them close prospective deals that are already in progress.
Check out some recent press we've secured for them:
Chain Store Age
U.S. Businesses Challenged by China Retail Market
By Liana Hill, lhill@gapintelligence.com
Ever heard of KFG? Though it may not initially ring any bells, someone visiting China would immediately recognize the iconic red and white stripes, accompanied by a bucket featuring a Colonel Sanders look-alike. These differences can be partially attributed to KFC’s success in the region, as well as an updated menu that includes regional favorites.
The Recycler
Gap Intelligence launches new online research Data Center
Industry researchers aim to make finding data quick and easy.
Market research company Gap Intelligence has launched a new online Data Center, DCv3 with enhanced features, to improve access to its research.
DCv3 allows users to browse the company’s research, including its work on the ink and toner industry. Users can also narrow down their area of interest and the frequency that they receive updates.
Digital Trends
Spring brings splash of color to laptop aisles
Laptop manufacturers now elbow for eyes with bright colors and unique designs as they compete with the growing tablet market, and each other.
Guest contributor Deron Kershaw is a market analyst for Gap Intelligence.
Roy G. Biv is about to make himself comfortable in the notebook section at your local retailer. Manufacturers are preparing to deviate from the standard black and grey color schemes and will soon produce configurations in a variety of colors. As tablets are increasingly seen as the hippest new device on the block, PC manufacturers are being forced to compete for coolness, if only aesthetically.
TWICE
The Tablet’s Taboo: How A Lack Of Connectivity Will Cripple Adoption
By Gurpreet Kaur
The debate on who makes the best tablet is a hot topic these days, especially after the recent releases of the Motorola Xoom, Samsung Galaxy Tab, the Hewlett-Packard TouchPad and Apple’s iPad 2. The pundits, gadget geeks and investors are pouring over features, price and usability, yet seem to skirt one very crucial issue — connectivity. And this is not just because of the increased functionality it provides consumers, but for the opportunities that it offers vendors.
BNet (CBS Interactive Network)
The Secret to Better Business Partnerships: Be Selfish
By Gary Peterson, CEO, Gap Intelligence, San Diego, Calif.
I founded Gap Intelligence, a market research firm, in 2003. In seven years, we’ve grown from a one-man firm to 27 employees and we now earn $2.5 million in annual revenue. We specialize in tracking consumer electronics products and providing companies with detailed data on what their competitors are doing. For instance, we can tell a camera manufacturer what a major competitor is doing in the digital camera market, and how it’s advertising and selling competing products.
To run our business effectively, we need access to detailed data on these consumer electronics. We also need technology that allows our clients to conveniently view our reports. We rely on vendor partnerships to help us provide these services.
Over the years, we’ve discovered that if our vendors’ interests don’t line up with our own, these partnerships have the potential to crash and burn, bringing our company down with them. Here’s what we’ve learned — the hard way — about choosing the right vendors.
TWICE
The Beginning Of The Netbooks’ End
Dinosaurs. VHS. The netbook?
On the surface, netbook manufacturers including Acer, Samsung, Asustek, and HP all reported a leap in the right direction last year, largely due to strong netbook sales in emerging markets. That bump in sales is despite a little competitor known as the Apple iPad becoming the market’s first Tablet-osaurus Rex.
As the tablet category emerges and evolves, netbooks seem to be the next dinosaur heading closer towards extinction. Many of the major vendors including ASUS and Sony, have announced plans to phase out netbook production while others have either revealed new tablets or plans to enter that market. Staples, whose netbook assortment represented 16 percent of its total notebook aisle last May, recently marked its last netbook as a “clearance item” and hasn’t suggested that new ones are on the way.
NBC San Diego
Valentine’s Day is upon us and if this is a shock, don’t worry, there is still time to get your act together and gift creatively. Rather than going the typical flower and candy route, why not give your Valentine something a little cooler? Monitoring the daily activities of IT manufactures hints that Apple is the best place to help you profess your undying love this year. Apple’s Valentine’s Day gift guide has many options that will melt your honey bear’s heart.
Mashable
What Consumer Electronics Companies Must Do to Make 3D Profitable
Scott Peterson is a digital image market analyst for Gap Intelligence, a San Diego-based independent technology research firm with emphasis on helping product manufacturers and retailers understand current retail market trends in order to respond to customer demands as they occur. He can be reached at speterson@gapintelligence.com.
3D is emerging as one of the hottest trends in consumer electronics this year, especially in the digital camera and camcorder realm. Major brands including Sony, JVC and Panasonic all tout the technology that has finally reached a level of quality where it can be taken seriously. While 3D represents one of the most exciting enhancements to our entertainment experience, unit sales are still very low. Yes, even the earliest of adopters aren’t buying 3D TVs — yet.
