San Diego-based Certona is the creator of Resonance®, a proprietary Web-based solution that automates a company’s ability to provide
relevant, material content that calls visitors to an e-commerce or other marketing-related action.
The “self-optimizing” solution eliminates the tedious, labor-intensive task of manually generating numerous relevant product
recommendations and personalized promotions to online visitors, empowering an organization to:
The benefits in doing so include increased conversions, average order value and online revenues.
Visit them at www.certona.com. See some of the positive media coverage Stalwart Communications has garnered for this company!
Multi-Channel Merchant
Three Steps to Increase Online Holiday Sales
By Meyar Sheik
For those companies looking to stack more of the deck in their favor over the next month or so, here are three things you can still do right
now to increase online holiday sales.
iMediaConnection
Look beyond basic analytics
By Meyar Sheik
Don't rely on analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning
system that delivers relevant content to customers in real time.
Everyone in the ecommerce industry lives and dies by their analytics, and rightfully so. The information is extremely valuable when creating
marketing strategies and making critical business decisions. And while such tools can tell you the amount of traffic and conversions realized
for a certain period, often that information is provided too late for companies to reach out to individuals during their actual visit.
MediaPost
The Room They’re In Now
By Phil Leggiere
For no matter how extensive and deep their transactional and behavioral profiles, a consumer's intent is only truly revealed by what they're
doing in real-time on a site, in the "room" they're in now, Meyar Sheik, CEO and co-founder of Certona, explains.
Online Marketing with RSSRay
Listen to the August 13 Podcast of this weekly Internet Radio show featuring Co-Founder and CEO Meyar Sheik!
Electronic Retailing Magazine
Right on Target
What can you expect in terms of results? "We typically see up to 15 percent in revenue lift, depending on how well-merchandized the site was
to begin with and how the targeted content is integrated into the site design," says Certona's Sheik.
Personal Creations, a leading provider of personalized gifts, uses Certona's Resonance and attributes 20 percent of its online revenue to the
solution. "The average order value from those who rely on the automated recommendations is more than 60 percent greater than those who
don't," says Nancy White, Personal Creations' director of e-commerce.
Response Magazine
Net Gains: Real Time Is Really Essential
Why marketers should use real-time, self-optimizing systems.
By Meyar Sheik
Personalization and behavioral targeting solutions are not new — they've been lauded by marketers for their ability to provide relevant online
content to consumers for some time now. Yet, most rely on generic demographic or classification information — not on the actual habits of
the user. The conclusions derived from such tactics could be incorrect or, at best case, not accurate.
MarketingProfs.com
How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization
The Resonance solution significantly outperformed Personal Creations' manual process—boosting online sales conversions 25%, generating
a 60% larger sales order value on average, and increasing items per order by about 150%. As a result, the retailer transitioned all of its
traffic to the service by August 2007.
relevant, material content that calls visitors to an e-commerce or other marketing-related action.
The “self-optimizing” solution eliminates the tedious, labor-intensive task of manually generating numerous relevant product
recommendations and personalized promotions to online visitors, empowering an organization to:
- Increase their ability to perform cross-sell/up-sell recommendations
- Enhance their keyword search capabilities so visitors can quickly find information they seek.
- Automatically personalize Web content
- Better pinpoint online ads to reach the right type of visitor each time.
The benefits in doing so include increased conversions, average order value and online revenues.
Visit them at www.certona.com. See some of the positive media coverage Stalwart Communications has garnered for this company!
Multi-Channel Merchant
Three Steps to Increase Online Holiday Sales
By Meyar Sheik
For those companies looking to stack more of the deck in their favor over the next month or so, here are three things you can still do right
now to increase online holiday sales.
iMediaConnection
Look beyond basic analytics
By Meyar Sheik
Don't rely on analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning
system that delivers relevant content to customers in real time.
Everyone in the ecommerce industry lives and dies by their analytics, and rightfully so. The information is extremely valuable when creating
marketing strategies and making critical business decisions. And while such tools can tell you the amount of traffic and conversions realized
for a certain period, often that information is provided too late for companies to reach out to individuals during their actual visit.
MediaPost
The Room They’re In Now
By Phil Leggiere
For no matter how extensive and deep their transactional and behavioral profiles, a consumer's intent is only truly revealed by what they're
doing in real-time on a site, in the "room" they're in now, Meyar Sheik, CEO and co-founder of Certona, explains.
Online Marketing with RSSRay
Listen to the August 13 Podcast of this weekly Internet Radio show featuring Co-Founder and CEO Meyar Sheik!
Electronic Retailing Magazine
Right on Target
What can you expect in terms of results? "We typically see up to 15 percent in revenue lift, depending on how well-merchandized the site was
to begin with and how the targeted content is integrated into the site design," says Certona's Sheik.
Personal Creations, a leading provider of personalized gifts, uses Certona's Resonance and attributes 20 percent of its online revenue to the
solution. "The average order value from those who rely on the automated recommendations is more than 60 percent greater than those who
don't," says Nancy White, Personal Creations' director of e-commerce.
Response Magazine
Net Gains: Real Time Is Really Essential
Why marketers should use real-time, self-optimizing systems.
By Meyar Sheik
Personalization and behavioral targeting solutions are not new — they've been lauded by marketers for their ability to provide relevant online
content to consumers for some time now. Yet, most rely on generic demographic or classification information — not on the actual habits of
the user. The conclusions derived from such tactics could be incorrect or, at best case, not accurate.
MarketingProfs.com
How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization
The Resonance solution significantly outperformed Personal Creations' manual process—boosting online sales conversions 25%, generating
a 60% larger sales order value on average, and increasing items per order by about 150%. As a result, the retailer transitioned all of its
traffic to the service by August 2007.
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