Background
Sentek Consulting spearheads and supports government and commercial IT programs. From IT security acquisition, program
management and consulting services to military command and control system engineering, the 25-person company has the
talent and dedication to see a project through and solve the most complex strategic technical issues on time and within budget.
Sentek Consulting’s management team includes retired senior military and government personnel, each with decades of
experience in areas such as IT architecture, Command and Control systems, Anti-terrorism, Special Operations, Military
infrastructure and other key areas. Its cadre of professionals has developed a reputation for providing unique and invaluable
expertise to assist its clients in meeting their requirements, expanding their programs and accomplishing their missions.
Being a small company has its distinct advantages, but one noted issue for the firm early on was in staying in the forefront of
the minds of primary defense contractors. Many times, Sentek was overlooked as just another small business firm that can
help the larger conglomerates meet the requirements of many federal contracts to sub out some of its work to such firms. So
while its management team had a large Rolodex of key partners and prospects, getting them to return a phone call was
sometimes a daunting task.
Solution
“Sentek may be a small company by many standards, but not when it comes to their talent and ability to exceed their
customers’ expectations,” said David Oates, APR, principal of Stalwart Communications. “So we set out to make sure key
folks in town and around the country knew Sentek for what it truly is – the firm of choice for government and commercial IT
programs.”
Stalwart Communications set out to target key business publications in San Diego as well as national defense trade and
entrepreneurial media outlets. In less than six months, the agency secured no less than 10 key placements in such
publications as Business Week, Washington Technology, National Defense Magazine, and the Los Angeles Times.
“We were able to quickly and clearly explain to top defense and business editors how Sentek was a small company with big
talent, and weaved this in a wide range of stories ranging from entrepreneurial-issues to defense policy issues,” said Oates.
“The litmus test was did each placement showcase the company’s intellectual property and/or business acumen to current as
well as potential prospects and partners. If it did, we went after it.”
Results
These articles placed Sentek in the right light, and generated follow up phone calls from key partners and prospects that had
been considered dead or dying leads. Sales cycles shortened considerably and opportunities began to appear where not
likely before.
“The increased interest we’ve received from prospective clients for our
services was a direct result of the positive publicity Stalwart Communications secured for us,” said Eric Basu, president and
CEO of Sentek Consulting. "The firm also won my trust and confidence early with their Pay-on-Performance model. We’ve
definitely found a valued partner to grow our business!"
Sentek Consulting spearheads and supports government and commercial IT programs. From IT security acquisition, program
management and consulting services to military command and control system engineering, the 25-person company has the
talent and dedication to see a project through and solve the most complex strategic technical issues on time and within budget.
Sentek Consulting’s management team includes retired senior military and government personnel, each with decades of
experience in areas such as IT architecture, Command and Control systems, Anti-terrorism, Special Operations, Military
infrastructure and other key areas. Its cadre of professionals has developed a reputation for providing unique and invaluable
expertise to assist its clients in meeting their requirements, expanding their programs and accomplishing their missions.
Being a small company has its distinct advantages, but one noted issue for the firm early on was in staying in the forefront of
the minds of primary defense contractors. Many times, Sentek was overlooked as just another small business firm that can
help the larger conglomerates meet the requirements of many federal contracts to sub out some of its work to such firms. So
while its management team had a large Rolodex of key partners and prospects, getting them to return a phone call was
sometimes a daunting task.
Solution
“Sentek may be a small company by many standards, but not when it comes to their talent and ability to exceed their
customers’ expectations,” said David Oates, APR, principal of Stalwart Communications. “So we set out to make sure key
folks in town and around the country knew Sentek for what it truly is – the firm of choice for government and commercial IT
programs.”
Stalwart Communications set out to target key business publications in San Diego as well as national defense trade and
entrepreneurial media outlets. In less than six months, the agency secured no less than 10 key placements in such
publications as Business Week, Washington Technology, National Defense Magazine, and the Los Angeles Times.
“We were able to quickly and clearly explain to top defense and business editors how Sentek was a small company with big
talent, and weaved this in a wide range of stories ranging from entrepreneurial-issues to defense policy issues,” said Oates.
“The litmus test was did each placement showcase the company’s intellectual property and/or business acumen to current as
well as potential prospects and partners. If it did, we went after it.”
Results
These articles placed Sentek in the right light, and generated follow up phone calls from key partners and prospects that had
been considered dead or dying leads. Sales cycles shortened considerably and opportunities began to appear where not
likely before.
“The increased interest we’ve received from prospective clients for our
services was a direct result of the positive publicity Stalwart Communications secured for us,” said Eric Basu, president and
CEO of Sentek Consulting. "The firm also won my trust and confidence early with their Pay-on-Performance model. We’ve
definitely found a valued partner to grow our business!"
| PR that shortens sales cycles |
| Case Study - Sentek Consulting |
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