CapturaGroup is a San Diego-based market research and strategy consulting firm that is well versed in the online U.S. Hispanic market.
The company offers a wide range of services, from strategy development to Hispanic online program execution and management, and touts
an interdisciplinary approach that combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to
generate measurable business results.
Hispanics represent the largest minority group in the country with 45 million people. Corporations spend nearly $4 billion annually in
advertising toward this demographic group, and the number is expected to climb to $5.6 billion by 2012, according to Diverse Magazine.
Media outlets that cater primarily to the Hispanic community are also growing. Since 1970, the combined circulation of Spanish-language
daily newspapers has grown from 140,000 to over 1.7 million in 2002, according to the Latino Print Network. This contrasts significantly with
the well-publicized struggles of English-speaking U.S. media companies. CapturaGroup has a client portfolio that includes well-known,
consumer-focused organizations, including Ford, Pfizer and Coca-Cola.
Be on the lookout soon for some positive press coverage on the company, thanks to Stalwart Communications!
The company offers a wide range of services, from strategy development to Hispanic online program execution and management, and touts
an interdisciplinary approach that combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to
generate measurable business results.
Hispanics represent the largest minority group in the country with 45 million people. Corporations spend nearly $4 billion annually in
advertising toward this demographic group, and the number is expected to climb to $5.6 billion by 2012, according to Diverse Magazine.
Media outlets that cater primarily to the Hispanic community are also growing. Since 1970, the combined circulation of Spanish-language
daily newspapers has grown from 140,000 to over 1.7 million in 2002, according to the Latino Print Network. This contrasts significantly with
the well-publicized struggles of English-speaking U.S. media companies. CapturaGroup has a client portfolio that includes well-known,
consumer-focused organizations, including Ford, Pfizer and Coca-Cola.
Be on the lookout soon for some positive press coverage on the company, thanks to Stalwart Communications!
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